Who I am
A strategy and marketing leader with deep experience taking global tech startups through growth phases and multiple funding rounds.
I enjoy tackling immediate issues through process improvement and change management, and envisioning and executing solutions that scale.
A great work environment and company culture is high priority. I strive to enjoy what I do on a daily basis and who I do it with. I want to be proud of what I’m doing. I’m fear-culture averse. Work and life should be fun. Creativity and results thrive in safe and joyful environments.
After all, if I’m going to spend time away from my family, I better have the best work family on planet earth doing something exciting and energizing.
What excites me
Building things from scratch. Collaborating. Seeing results. Going out of my comfort zone. Learning new things. Surrounding myself with people who are more experienced than me. Surrounding myself with people who are just starting their professional careers and want to turn their passion into great experiences. Finding the balance between working hard and celebrating effort and success. Not taking things too seriously.
My background
My path to today has been a beautiful bread-crumb trail of “it was just meant to be.”
I took an Air and Space Vehicles class in college to fuel the dream I have to one day obtain my private pilots license. In an effort to make a few pennies while in school I interviewed with a family for a nanny position who happened own and run an aerospace company. We bonded over loving the professor of that Air and Space Vehicles class, which the dad took when he was in school. I stayed with the family who eventually transitioned me into the professional world. I began as the office manager at what was then called Andrews Space, and then eventually worked in quality assurance and inventory management of components and parts that would end up in outer space. The economy impacted their growth and some of our team members sought work elsewhere. One of them landed at a tech start-up named Swype.
An opportunity presented itself at Swype and my nanny family knew it would be a career changer for me, they graciously let me go. This butterfly flew away to Swype which offered me the experience to wear more hats than I ever imagined, positioned among some of the most talented, smart people I’d ever known. I broke into the tech scene in Seattle.
Swype was eventually acquired by Nuance Communications and a colleague from Swype introduced me to my next exciting opportunity at Sublime Media. There I dove into the world of project management and account management as I owned projects for my customers (Microsoft, Yahoo!, J Crew) who came to us for custom training solutions. Imagine the coolest online training and instructor-led training and the final deliverables were even cooler than that! An Agile and Hadoop course for Yahoo! engineers. A onboarding and training view of J Crew personal shoppers. Managing the account for the Microsoft and Yahoo! search alliance. It was fascinating and a huge growth opportunity. I said goodbye to Sublime with love when an opportunity closer to home presented itself to me where I could apply those project management skills and go back into tech. I moved to Vertafore.
At Vertafore I helped our customers (insurance agents, oh my!) onboard to their shiny new platform. Itching to dive further into into the marketing I’d owned at Swype, a stone’s throw from Vertafore sat TalentWise, a platform serving Human Resource professionals. They hired me as an associate product marketing manager.
TalentWise introduced me to life reporting up to the VP of product, and product marketing. I learned and lived the pragmatic marketing framework, in addition to working with product managers. I moved quickly from associate to product marketing manager. I lead product launched and internal sales enablement for the competitive landscape. Just in time for our acquisition from our largest competitor, a Goldman Sachs funded company called SterlingBackcheck. I knew it was time to exit and find a new place, and that place would become BitTitan.
A tech darling in the Greater Seattle area who, while BitTitan has technically been around since 2007, has only spent the last couple of years growing. Along the way it’s been recognized as the “Best Place To Work” more than once, among other notable achievements. A solidly built product, solving real pain for their customer-base, bringing to market something that nobody else has to offer.
I came to BitTitan as a Product Marketing Manager. It didn’t take long before I was offered the exciting opportunity to manage a team, while maintaining some individual contributor work—it wouldn’t be a start-up if I were only managing— and growing our marketing team in the APAC and EMEA regions for our first Field Marketing function. I ended my time at BitTitan as the Director of Global Demand Generation which includes Field Marketing and Parter Marketing.
My next adventure was with Center, an expense management incumbent software and credit card founded by the former creators of Concur. And incredibly exciting opportunity but unbeknownst to me, I would get an even more exciting opportunity presented to me which I knew I couldn’t pass up. Chronosphere.
After leading Demand Generation at Chronosphere, a 100% account-based marketing gtm motion, I found myself part of a reduction in force that impacted a large percentage of the organization.
I’m currently enjoying a well-deserved break during the summer of 2023 where I plan to play with my kids, drink delicious wine with my husband and friends, and
I attribute these incredibly lucky opportunities to me having:
– A constant curiosity and desire to grow
– A strong desire to work closely with people in a fun, energetic, electric environment
– A hint of competitive nature that used to fuel me as an athlete in school that now translates into work
– A deep desire to make long-lasting relationships and find ways to do good in the world
Cool story about your work stuff, what about life stuff?
I’m a fourth-generation Seattleite who loves escaping to the sunshine or the islands in February and growing veggies and flowers and escaping our slice of heaven in the Spring and Summer. When I’m not at our home, I’m at our family cabin in the San Juan Islands. I married a guy I’m still crazy about, who I met through a friend based only on the fact that he was very tall like me. Luckily there was much more to that.
We grew our family first with a dog named Buster, his namesake is Buster Bluth and he happens to share the same awkward personality. We said goodbye to Buster in November 2022.
Then we fast-forward a few years and a relationship created based on stature, through the genetic lottery and a random gene mutation, we welcomed a beautiful son who will grow to be short in stature thanks to his achondroplasia dwarfism. Since we’re a family who doesn’t let the exterior define us, we’re great with that. The universe is funny and there may not be a better family equipped to raise this incredible kid.
We welcomed our little girl, Ada, into the mix in August 2018. She’s just as intelligent, confident, and daring as her namesake.
Our family is complete. We are so thrilled. Life is amazing. But we still love and miss our Buster-boy
Katy Snyder 